Three Seconds to Sell
How squash, a sport of long rallies, is trying to win over TikTok and Instagram scrollers, with the PSA's Simon Dent and pro Will Salter on chasing virality without selling the game short.
George Marsden
Features, reviews, news and radio. A journalism student building a body of work across the newsroom, the arts desk and the trade press.
Journalism
Published Work
Fifteen pieces across news, features, reviews and opinion: squash profiles, regional reporting, gig and film reviews, trade features on how big brands talk about themselves, and a dispatch from an American election year.
Publication
Form
Off Court, On Course
World No. 33 Nicolas Müller on racing his first Olympic-distance triathlon in Hamburg, and the headspace and camaraderie he found outside pro squash's solo grind.
GAIL's: Modern Craft Bakery
A look at how the bakery chain tries to hold on to heritage grain and small-batch craft while opening site after site across the UK.
Lay's: Flavors Fit for World Champions
How PepsiCo turned Lay's 2026 World Cup sponsorship into forty limited-edition flavours and a fan-of-the-match campaign spanning three host nations.
Carlsberg Denmark Makes "Significant and Committed Shift" for Regenerative Crops
Carlsberg is buying regeneratively grown wheat for the first time and lifting its regenerative sourcing towards half of all raw materials by 2032.
Flagship Green Transition Plan Is a Milestone in Virgin Media O2's Journey to Become a More Resilient, Lower-Carbon Business
On Virgin Media O2's net-zero roadmap: refurbished devices, longer hardware lifecycles and reuse schemes reaching thirty UK cities by 2030.
"The Pinnacle of British Quality and Manufacturing": Bentley Motors Announces Collaboration with Capgemini
A report on Bentley handing its Crewe 'Dream Factory' data and AI overhaul to Capgemini as part of its Beyond100+ plan.
The Clause Prove Indie Gigs Are Far From Dead
A live review of the Birmingham band's night at Norwich's Waterfront, and a case for the small room as indie's healthiest habitat.
The Extinction of Boredom
A first-person argument that always-on audio has quietly killed the daydreaming state neuroscientists link to creativity, tested by binning the headphones.
Retro Revival: Jazz Is Back
On London's young jazz wave, from Ezra Collective and KOKOROKO to a new circuit of venues, reviving a genre a century after its birth.
The Running Man: The Cost of Entertainment
A review of Edgar Wright's Stephen King adaptation and what its televised death-game says about our appetite for spectacle.
Water Overhaul Welcomed by MP
Barnsley South MP Stephanie Peacock backs the government's £104bn plan to rebuild the water network and curb sewage discharges.
Christopher Keeps On Going for Charities
How a Lundwood personal trainer ran the 187-mile Northern Traverse in memory of a friend, raising money for Barnsley Hospital's breast care unit.
Paul Now Treasured at Age UK
A Worsbrough handyman turned Age UK mainstay wins a Proud of Barnsley nomination for the Men in Sheds and She Sheds groups he helped build.
Losing faith or keeping hope?
A British exchange student watches the America he grew up admiring turn inward after the 2024 election, and argues for holding on to hope anyway.
The Quiet Work
A profile of former world No. 141 Phil Nightingale, tracing the line between the daily discipline of pro squash and his second life as a military chaplain.
50 Years of World Champion Stories, Preserved
How squash historian Andrew Shelley is recording every world champion since 1976 for a new oral-history podcast the record books could never hold.
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Radio
Broadcast
On air
Two years presenting on student radio: music shows, live programming and the unglamorous craft of filling airtime without dead air, first at Livewire (UEA) and later at WRMC.
- FM Livewire UEA · Norwich
- 91.1 WRMC Middlebury College · Vermont
Background
About
I'm a recent American Studies graduate, now studying for a Master's in Journalism at the University of Sheffield.
Alongside my studies I work freelance, writing articles and producing radio content for student and external outlets. It's given me a creative space to explore different forms of storytelling.
My interest in journalism comes from that same pull towards storytelling, and from a curiosity about the people, ideas and events that shape the world around us. The Master's is where I'm building on it, with practical experience in researching, reporting, interviewing and digital journalism, across whichever medium the story asks for.
2022 – present
Timeline
The path from American Studies to now: the degree, the newsrooms, the radio shows and the trade desk, in the order they actually happened.
- Education
- Experience
- Media
Say hello
Let's Talk
Always happy to talk to people about stories, ideas or anything you think I'd find interesting. Email is the quickest way to reach me and I answer fast.
- Phone +44 7944104753
- LinkedIn /george-a-marsden ↗